Finding the right market with potential and relevant customers. Product and service ideas usually arise in companies through a more or less planned innovation process. Often, however, they also arise from the need to bring something new to the market so as not to jeopardize the company's market position. Founders combine a creative flash of inspiration with the enthusiasm to realize this idea and bring it to market successfully. Whatever the motivation, whatever the sector and whatever the size of the company, the decisive factor is whether there is a market and potential customers. What you can expect from us: - We work with you to formulate your product benefits and, building on this, your product promise. (Gain points, pain points) - We work with you to define your potential customers and describe what is essential and important to them, what is important to you. (Personas) - We work with you to evaluate the most promising market segment, analyze your competitors and define your positioning. - Together we develop the argumentation and marketing methods that will give your product or service the best market opportunities.