Green Transformation Cards

The Green Transformation Cards provide fast and effective support to companies on the path to climate neutrality. In the Green Transformation Cards, you find 10 categories with around 100 suggested measures for the green transformation of your company.

I have the cards
and want to start.

I am interested
in the cards.

© Niki Pommer

Your kick-start to climate neutrality

The categories in the Green Transformation Cards are based on core business processes such as: Strategy & Reporting, Cultural Change, R&D & Ecodesign, Purchasing & Supply Chain, Production, Buildings & Infrastructure, Mobility, Marketing & Distribution, Financing and Business Models. The measures are described in an easy to understand manner and are suitable for both manufacturing companies and service companies in all sectors.

In addition to the action cards, you will find step-by-step instructions on how to readily conduct an internal workshop with colleagues on the topic of a climate-neutral company. Suitable measures are identified and prioritised to create a common big picture for your path to climate neutrality.

This is what the
Green Transformation Cards provide

  • A fast & effective start on your path to climate neutrality
  • An overview and inspiration for the topic of climate neutrality
  • Guidance for identifying and prioritising measures
  • Suitable for manufacturing and service companies in all sectors

How do I use the cards?


Gain a 360° overview of climate protection, be inspired to take new measures and think about who you would like to invite to develop a plan of action together.

Sharing & Brainstorming

Distribute categories and action cards internally to selected process owners (e.g.: Purchasing & Supply Chain to the Purchasing Manager) and invite your colleagues to read the cards and brainstorm ideas.


Work out your plan of action towards climate neutrality together along the Green Transformation Canvas.


Implement measures with advice, knowledge and solutions from Green Tech Valley, GRETA, denkstatt and other partners.

Order your Green Transformation Cards
for € 39,- (plus 10% VAT) per printed set.

Order your Green Transformation Cards
for € 39,- (plus 10% VAT) per printed set.

Thank you for your order! The purchase is only concluded by sending a confirmation email including invoice. We therefore ask for your understanding that orders will only be processed during office opening hours.

The prices of the Green Transformation Cards (€ 39,- per set, plus 10% VAT) include free shipping within the EU. For orders outside of the EU please contact us about shipping prices in advance.

Start working
with the cards

Have you already received the Green Transformation Cards or use the Online Tool? Then here you will find downloads, links and tips to ease you into your first steps on the path to climate neutrality.

Conducting a DIY workshop

Using the Green Transformation Cards, the DIY workshop is intended to create a common understanding of climate neutrality and sustainability in your company. During the workshop, levers, measures and factors influencing environmental impacts, within the sphere of influence for your company, are identified.

It is recommended to calculate or at least estimate the emissions for your company prior to the DIY workshop. For example, with the United Nations Climate Chance’s Greenhouse Gas Emissions Calculator.

With this as a basis, you and your team will develop short-, medium- and long-term measures and action plans during the DIY workshop that are meaningful for your company. Finally, you will determine the next steps for implementation and draw up a “big picture” of your path to climate neutrality.

Preparation of a DIY workshop involves the following steps:

Talk to all those you would like to engage in the workshop and explain what it is about. Draw inspiration for this web page to pass on initial ideas to your team for workshop goals. Raise awareness of the urgency and gain commitment to participation in the workshop as well as for the preparatory tasks.

Who should be involved? Select participants.
Your workshop team should either consist of a small, selected circle of people with the necessary knowledge about the organisation and the right mindset. Or, alternatively, you can invite everyone who should be involved in a green business transformation. As a rule, in addition to management, these are also colleagues from departments in which processes with a particularly high environmental impact are carried out.

Determine the Date, Location and Setting for the workshop.

Plan to allow three to four hours.

Adapt the Agenda and Schedule to your company structure and requirements.

Download the Green Transformation Canvas and print out the largest format possible (ideally A0).

Ask your colleagues to write down their ideas during preparation (a note is enough) and bring them to the workshop.

Existing documents must be prepared, in particular, for box 1 “current situation” in the canvas. This is where the description of the status quo in the company is discussed. Describe what data, calculations, measures and initiatives already exist in the company, such as, a climate balance, energy data collection, reporting, distribution of emissions by area or similar.

If there is no prepared data available at present, a greenhouse gas balance should ideally be created before your workshop. Read more about this in the practical tips for your DIY workshop.

Practical tips for your DIY workshop

For the DIY workshop, it is helpful to create a greenhouse gas balance for your company in advance in order to record the current situation. This will enable more specific assessment of the most important fields of action and priorities for measures later in the workshop.

The greenhouse gas balance can be recorded with various (online) software tools. In the CO2 Tool Kit for climate pioneers, from the Green Tech Valley Cluster, you will find a collection of tools and further information (in German language). Some examples:

To determine the greenhouse gas balance, there are various Standards (e.g. the GHG Greenhouse Gas Protocol or ISO 14064:1). The greenhouse gas balance relates to one year (reference year) and includes all greenhouse gases regulated under the Kyoto Protocol, using CO2 plus NF3 (Nitrogen Trifluoride, which is not included in the Kyoto Protocol).

The emissions for the greenhouse gas balance are divided into direct (Scope 1) and indirect (Scope 2 and 3) emissions:

Scope 1 takes into account emissions from sources directly owned by the company: process-related emissions, vehicle fleet, volatile gases, refrigerants emitted.

Scope 2 includes all indirect emissions that are emitted through the procurement of energy sources. This includes emissions from the generation of electricity, steam, fuels and district heating and cooling.

Scope 3 takes into account indirect emission sources that arise due to upstream activities (purchased goods, capital goods, logistics, etc.) and downstream activities (transport and distribution, end-user use, end-of-life, etc.).

At the beginning of the DIY workshop, it can be helpful to the workshop team if the moderator gives a brief overview of all card categories and action cards.

An overview of the measures in all categories also helps the moderator to sensibly distribute the work assignments in the workshop team.

The long-term success of sustainability measures depends heavily on the commitment of managers and the workforce. Therefore, plan enough time to discuss any negative reservations and to work through the personal goals of workshop participants in the group. Personal goals engage the group at a practical level oriented towards implementation and make it easier to define concrete measures.

As a moderator, also pay attention to ambitious, personal goals of individual workshop participants. They often contain a lot of heart and soul of the individual, but the measures could be of less importance and impact for the goal of the company. As a moderator, you should give guidance to see the “big picture”, how to take advantage of current opportunities and how to achieve the major goals that have been developed.

The pictures on the action cards can elicit approval or disapproval for a measure. As a moderator, guide your team to be inspired by the images, but not to be influenced in making decisions.

Our creative thinking finds it easier to come up with possible solutions when a question is posed to us. Therefore, use questions in the workshop, e.g.: “How can we do it…?” to facilitate the generation of ideas and measures.

What makes a good question?

  • Simple, easy-to-understand sentences with no jargon.
  • The core of the problem should be formulated as a contradiction in the question.
    For example: How can we get more customers with the same budget?
  • The question must explicitly contain relevant framework conditions/restrictions.

The Green Transformation Cards serve as a basis for inspiration to develop your own measures and ideas. To ensure that the original context is not lost, you can stick post-it notes with your own ideas or derived measures on the corresponding basic measure card and place them together on the Green Transformation Canvas.

Green Transformation Canvas - Online Tool

Easy to use and interactive.

Use our Green Transformation Canvas Online Tool just as you would with the printed card set. Work with all 100 cards in 10 categories, write notes for your company’s Green Transformation Goals and Measures and get the summary via e-mail.

Lösungen für Ihre Transformation

Technologien aus dem Green Tech Valley

We would like to
thank our project partners!

Green training and further education for individuals as well as tailor-made services for companies are provided by

Advice and support for companies on their way to climate neutrality is provided by

Publisher and ISBN

Publisher: Bernhard Puttinger & Martina Schöneich   
© Green Tech Valley Cluster GmbH

ISBN: 978-3-200-08939-6

The authors

Authors in alphabetical order – Institute/Company (category edited):

Dominik Berger, 2be1 Consulting KG (category: culture change).
Günter Getzinger, TU Graz – STS – Science, Technology and Society Unit (category: R&D & ecodesign, strategy & reporting)
Martin Glinik, TU Graz – Institut für Unternehmungsführung und Organisation (category: business models)
Franz Haas, TU Graz – Institut für Fertigungstechnik (category: production)
Susanne Hasenhüttl, ÖGUT (category: financing)
Mario Hirz, TU Graz – Institut für Fahrzeugtechnik (category: mobility)
Margit Kapfer, denkstatt (category: strategy & reporting, purchasing & supply chain, marketing & sales, financing)

Katarina Kljajic, TU Graz Institut für Fertigungstechnik (category: production)
Matthias Kolck, denkstatt (category: strategy & reporting, purchasing & supply chain, marketing & sales, financing).
Ernst Kreuzer, GRETA Green Tech Academy Austria
Sandra Meier, FH Joanneum Institut für International Management and Entrepreneurship (category: culture change)
Tajda Obrecht, TU Graz – Institut für Tragwerksentwurf (category: buildings & infrastructure)
Corina Pacher, TU Graz – Life Long Learning (category: culture change)
Alexander Passer, TU Graz – Institut für Tragwerksentwurf (category: buildings & infrastructure)
Hans Schnitzer, Stadtlabor Graz (redaktionelle Überarbeitung)
Angelika Tisch, TU Graz – STS – Science, Technology and Society Unit (Kategorie: R&D & ecodesign)
Doris Vollgruber, denkstatt (category: strategy & reporting, purchasing & supply chain, marketing & sales, financing)
Stefan Vorbach, TU Graz – Institut für Unternehmungsführung und Organisation (category: business models)


Bernhard Puttinger
Green Tech Valley Cluster

+43 316 / 40 77 44 – 17

Order your copy of the Green Transformation Cards in our Online Shop

Willkommen zurück
Jetzt anmelden

Neu hier? Jetzt registrieren und Green Tech Valley Cluster Partner werden.

Bei Problemen mit der Anmeldung wenden Sie sich bitte an

Ich möchte weitere Informationen zu dieser Clustergruppe.

Das Green Tech Valley Netzwerk nutzen und sich vorstellen lassen.

Sie wollen unsere Angebote uneingeschränkt nutzen?

Jetzt Green Tech Valley Cluster Partner
werden und viele Vorteile genießen.

Willkommen zurück
Jetzt anmelden


Neu hier? Jetzt registrieren und Green Tech Valley Cluster Partner werden.

Bei Problemen mit der Anmeldung wenden Sie sich bitte an