Sustainable business models do not arise in isolation; they are the result of interconnected considerations that reconcile economic logic with social responsibility and ecological sustainability. Five types of business models are distinguished (green, circular, classic, collaborative, digital). The individual elements can act indirectly as enablers or directly as revenue drivers. The market potential and ease of implementation are assessed on the basis of expertise and case studies. The current Green Tech Radar supports the practical implementation of this project, highlights framework conditions, and presents best practice examples.
The Green Tech Radar was developed and implemented by Leonie Schäfer & Christoph Wecht, BMI.Lab (St. Gallen), in collaboration with the Green Tech Valley Cluster.
Exclusive webinar: Green business models with Prof. Wecht
Building on this radar, Prof. Christoph Wecht from BMI Lab St. Gallen – the mastermind behind the St. Gallen Business Model Navigator – will show how companies can develop sustainable business models that pay off – both ecologically and economically – on September 19, 2025, from 10 to 11 a.m. (online via Zoom).