Purency is an Austrian software company that bundled years of research and expertise in chemical engineering and data analysis in their software solutions for vibrational spectroscopy. The Microplastics Finder, Purency’s flagship product, is a powerful tool based on machine learning that provides a robust and reliable solution to laboratories that analyse microplastics. Laboratories are enabled to recognize type, size and quantity of microplastic particles within minutes – even in complex samples. Purency is actively involved in the harmonization and standardization process of microplastics analysis, deeply connected in the international microplastics community and seeks to provide cutting-edge solutions for the data analysis of microplastics. The enormous amounts of complex data that are produced during the measurement process need a reliable, robust and scalable method of analysis. Conventional methods of data analysis are often slow and produce unreliable and incomparable results. With the help of machine learning, there is no trade- off between speed and analytical quality. Thus, together with laboratories around the world we make microplastics visible.