New wine in old bottles
1. August 2013
Good wine bottling must meet high expectations. The need for long storage life, UV-resistance and gas tightness continue to make glass wine bottle the wine market’s most popular transportation and storage container. Yet the processes of producing, recycling and disposing of wine bottles are anything but unproblematic from an ecological point of view. “Therefore, it […]
In terms of its shape and design, the Styria bottle is unique in the world and can only be used for bottling wine produced in Styria. Owing to the fact that both the bottle and its content come from the region, significantly shorter transportation distances can be achieved, resulting in less energy consumption and a reduction of CO2 emissions, along with lower distribution costs.
Since all wine producers involved in the project use the same bottles, it can be produced in higher numbers. This creates a price advantage during procurement and, additionally, promotes the common market appearance of quality wines from Styria. Currently, approximately 300 wineries are using the Styria bottle, which has a standard volume of 0.75L and is produced in two colours as a light-weight bottle with reduced weight (480g instead of the normal 550g). Although the bottle producer actually does not market the bottles as being reusable, they can in fact be cleaned and refilled by means of specific measures. For example, the eco-company i-Tech Styria has developed special cutters to remove the metal caps from the necks of used bottles. This way, the consumption of raw materials and energy is reduced significantly.
During the pilot stage between January and December 2012, approximately 200,000 Styria bottles were collected for re-use. In 2013, the plan is to re-use and refill 15% more bottles.
A version of this article was originally published in Eco World Magazine, Issue 14, May 2013.
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